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Nuka Newsletter v1.0

Introducing the Mojave’s New Favorite Refreshments!

Nuka Banner

FROM: Mae Eagle
SIGNAL: Weak
STATUS: Something’s Brewing in the Mojave

Hey drifter,

Name’s Mae Eagle, former caravan ghost, current soda-slinger, and part-time terminal scraper. If you’re seeing this, the terminal I rewired with bottle caps and bobby pins has finally caught signal, and that means one thing.

You’re ready to hear the truth.

Mae Eagle Nuka-Cola
Way out east, past the Mojave and through what’s left of the old world, there’s a place called the Commonwealth. If you keep moving long enough and survive everything trying to kill you, you’ll find Nuka-World. I got there on foot, after most of the raiders had already been run out.

Word was, some guy they call the Sole Survivor came through and handled the worst of it. Didn’t leave much behind except a lot of bloodstains and even more broken dreams.

I wasn’t looking for anything special. Maybe a few caps, maybe a piece of gear too busted for anyone else to bother with. Instead, under the old bottling plant, I found a sealed vault. Still running. Still locked up like it mattered.

Inside were blueprints, broken tech, and a name I didn’t recognize: “Coca-Cola.”

Some kind of pre-war brand, long forgotten.

Didn’t matter what it used to be. What mattered was that the formulas still worked. So I stayed. I figured it out. I burned through a lot of scrap and almost lost a hand in the process. But in the end, I bottled something the Mojave will soon call its new favorite.

I now proudly introduce to you the world’s first post-war Nuka-Cola, made even better by that Coca-Cola Stuff.

NUKA-COLA

Nuka-Cola Bottle

NUKA-COLA QUANTUM

Nuka-Cola Quantum Bottle

Each bottle is handmade, with glass melted over a campfire, labels scavenged, caps sealed one at a time with a shaky hand and a whole lot of faith.

If you’re wondering where you can find some of my reinvented Nuka-Cola, you’re going to want to head to New Vegas. Word is some Vault Dweller is stirring something up on the strip, and I want to be there when they do.

Here’s to something worth living for again.

—Mae Eagle


Tune in to Radio Nuka @ 88.3 WSTL • Subscribe via Courier’s Saddlebag

> TRANSMISSION COMPLETE | MAE EAGLE’S TERMINAL

Disclaimer

This campaign was developed as part of a class project for the University of Southern California’s Public Relations and Advertising graduate program. This page is not affiliated with, endorsed, or created in collaboration with Bethesda Softworks, Amazon Prime Video, or The Coca-Cola Company. All materials are for educational purposes only. Special thanks to Seth Blackman, Rick Arabian, Grace Grogan, Professor Morgan Keller, and the PR 524 class.