Dewy Girl Winter
Born in NYC, spending the season in LA. We brought the dew with us and built a space for hydrated skin to thrive all winter long. Explore our Hydro essentials and Cooling Water favorites, alongside a curated edit of Sephora holiday minis. Settle in with locally crafted iced matchas, chais, and mochas — an experience that’s simple, clean, and made for skin that loves moisture.
The Season of Hydration
Light layers meet deep hydration. Glossy finishes melt seamlessly into skin, while cooling color stays fresh on contact. From the first sip to the last stop, our formulas grip, glow, and refresh — leaving skin smooth, never sticky, and always effortless.
The Look
Hydration isn’t seasonal. Our Hydro Grip trio, Primer, Set and Refresh Spray, and Gel Tint, teams up with Cooling Water Jelly Tint and Jelly Ice for an instant hit of cool and a finish that lasts. Clean, vegan, and easy to use. Layer lightly or build your look. It is makeup that moves with you and still looks like skin.
Out and About
Bus Shelter • Wish You Were Here
Cooling Water Jelly Tint plays the lead in a postcard moment that nods to our NYC roots. Minimal layout. Clean type. A soft, juicy tint that looks cool to the touch and reads Milk from a block away.
Billboard • Dewy Girl Winter
A clean stretch of LA sky meets Hydro Grip’s signature hold. Simple, bright, and unmistakably Milk. The message reads loud and clear in bold white type — #DewyGirlWinter. Hydration goes high-gloss while keeping its grip, setting the tone for a season built on glow that doesn’t quit.
Instagram • Greetings from LA
All glow, no snow. Celebrate the season at Milk Makeup’s LA winter pop-up. Come sip, shop, and stay dewy with us. #DewyGirlWinter
Instagram • Matcha Moment
Grip. Chill. Dew. Hydro Grip pairs with Jelly Ice beside an iced matcha for a morning routine that looks polished and feels fresh. Short caption. Strong save value. More info linked in our bio.
Instagram • Chai Break
Hydration that stays. Gel Tint and Jelly Tint meet warm neutrals for a clean, confident look that moves with you.
Instagram • Mocha Mood
Set. Refresh. Repeat. Our spray catches the light so your glow lasts through the late shift. #HydratedSkin #MilkMakeup
The Pop Up
Open all season in Los Angeles. Shop Milk favorites and Sephora minis, then visit the Dewy Bar for iced matchas, chais, and mochas crafted locally. Expect clean testers, quick shade finding, and limited gifts with purchase while supplies last. Come for the products, stay for the glow!