Wasteland Flavors
Explore the Campaign
The Wasteland Brewed campaign brings Fallout’s iconic world to life with a fan-first approach that combines immersive storytelling with real-world marketing. Each element was created to celebrate Fallout’s lore and aesthetic while showcasing Coca-Cola’s role in making Nuka-Cola a reality.
Bus Shelter Ad
The bus shelter ad brings Fallout’s gritty, post-apocalyptic style to a real-world urban setting. With bold imagery of Nuka-Cola bottles and the tagline “The Mojave’s New Favorite.” This piece blends realism and nostalgia to surprise and delight fans in the wild.
Billboard Ad
The billboard makes a bold statement with its expansive shot of Nuka-Cola, Sunset Sarsaparilla, and Nuka-Cola Quantum, plus a nod to Vault Boy and Coca-Cola branding. Set against a Wasteland backdrop, it reinforces the campaign’s theme of wasteland flavors. It is strategically positioned for high visibility. This ad bridges the gap between digital excitement and real-world impact.
Instagram Ads
This campaign features four distinct Instagram ads across the official Coca-Cola, Bethesda, and Fallout accounts, each designed to build excitement and deepen immersion.
The Coca-Cola Ad
Puts the spotlight on the collaboration, featuring a 4-pack of Nuka-Cola bottles with clean, collectible-friendly visuals.
The Bethesda Ad
Showcases Nuka-Cola and Sunset Sarsaparilla bottles side by side, underscoring the lore connection and encouraging fans to rediscover the flavors of the Wasteland.
The Quantum Pour Ad
Highlights Nuka-Cola Quantum in action, featuring bold, icy visuals and a direct call for fans to showcase their creations.
The Bottles in the Wasteland Ad
Features rugged, dirt-dusted bottles of Quantum and Sunset Sarsaparilla, staged outdoors, evoking classic Fallout scavenging scenes.
In-World Newsletter (See Nuka Newsletter Page)
The Nuka Newsletter adds an immersive storytelling layer, written from the perspective of Mae Eagle, a Wastelander who discovered the Coca-Cola formula and revived Nuka-Cola production post-war. It provides fans with lore-rich updates and hints at future drops, deepening their connection to the campaign.
Each part of Wasteland Brewed is crafted to reward Fallout fans with authentic content and collectible moments, delivering an experience that’s equal parts lore, nostalgia, and bold brand collaboration.
Bethesda x Coca-Cola
Disclaimer
This campaign was developed as part of a class project for the University of Southern California’s Public Relations and Advertising graduate program. This page is not affiliated with, endorsed, or created in collaboration with Bethesda Softworks, Amazon Prime Video, or The Coca-Cola Company. All materials are for educational purposes only. Special thanks to Seth Blackman, Rick Arabian, Grace Grogan, Professor Morgan Keller, and the PR 524 class.