A Legacy in Every Jar
Generations of Glow
From vintage vanities to modern medicine cabinets, Vaseline has been a skincare staple passed from generation to generation. It’s more than just petroleum jelly. It symbolizes care, comfort, and connection. Whether it’s grandma’s camphor tin, mom’s intensive care lotion, or your shimmer stick that catches the light just right, Vaseline has always been there, glowing with you through the decades.
Billboard and Bus Shelter Ads
Across city sidewalks, towering billboards, and scrolling screens, our “Generations of Glow” campaign celebrates the routines that have kept skin soft and stories alive. One bus stop ad shows a modern woman gazing into a vintage mirror. Her reflection isn’t just her own but a nod to the women before her who trusted Vaseline to nourish and protect. Another billboard captures a joyful embrace among three generations, their radiant skin lit by sunlight and love alike.
Instagram Story Posts
We’ve also revisited our glow-up history, displaying products that tell stories: grandma’s pomade, mom’s nail formula, and your favorite Rosy Lips tin. Each routine represents a different era, yet the ritual remains: opening a jar and feeling instantly cared for.
Timeless Beauty & Glow
Our signature product is at the heart of it all remains 100% pure petroleum jelly. Dermatologist-recommended and universally loved, it’s a timeless solution in an ever-changing beauty world. Whether you’re soothing cracked skin, creating a dewy highlight, or simply reaching for comfort, Vaseline is there. Because beauty isn’t just skin deep, it’s generational.
Join the legacy!
Share your routine using #GenerationsofGlow
Disclaimer
This campaign was developed as part of a class project For The University of Southern California’s Public Relations and Advertising graduates program. This page is not affiliated with, endorsed, or created in collaboration with Vaseline or Unilever. All materials are for educational purposes only.