Wasteland Flavors
A Bethesda & Coca-Cola Collaboration
FROM: Bethesda
SIGNAL: Strong
STATUS: Wasteland Flavors Campaign Launch
Bethesda and Coca-Cola have teamed up to bring a fan-favorite piece of Fallout lore to life. Wasteland Brewed is a limited-time campaign that reimagines three of Fallout’s most iconic in-game beverages—Nuka-Cola, Nuka-Cola Quantum, and Sunset Sassparilla—as real-world collectibles for the first time.
Timed alongside the premiere of Fallout Prime Season 2, this collaboration bridges the gap between Fallout’s fictional universe and its passionate global community. Following the debut of Season 1, Fallout saw a significant resurgence in player activity, with Fallout 4 experiencing a 750% spike in concurrent players and Fallout 76 breaking engagement records—proof of the franchise’s deep connection with fans.
Central to the campaign is Mae Eagle, a new lore character introduced as a Wastelander who discovers the long-lost Coca-Cola formula in the ruins of Nuka-World. Mae plays a key role in linking the game world to this real-world release, grounding the experience in authentic storytelling.
This collaboration is designed to be more than just a product launch. It’s a celebration of the Fallout community, built to extend immersion beyond the game and bring a beloved part of Fallout lore to life.
Bethesda x Coca-Cola
Disclaimer
This campaign was developed as part of a class project for the University of Southern California’s Public Relations and Advertising graduate program. This page is not affiliated with, endorsed, or created in collaboration with Bethesda Softworks, Amazon Prime Video, or The Coca-Cola Company. All materials are for educational purposes only. Special thanks to Seth Blackman, Rick Arabian, Grace Grogan, Professor Morgan Keller, and the PR 524 class.